February 2022: The year has already picked up full speed again and in addition to numerous other projects, Backdigital is also planning the trade fair. With the INTERNORGA as one of the first major gatherings this year, we see the opportunity for us to learn about current and individual challenges of companies of all kinds in personal discussions. After registering, we went straight to planning in order to be able to offer an authentic trade fair experience at our stand. Especially after the “year of digital trade fairs” we are pleased to be able to give a personal impression of ourselves. Of course, our anticipation of visiting the trade fair is in no way dampened by the (hopefully only) postponement of the INTERNORGA. In this blog post, we tell you what to expect at INTERNORGA 2022.
INTERNORGA 2022: “Back to the future!”
The time has come: After numerous digital trade fairs and events, we can finally meet again in person and exchange information about the latest industry trends and topics. And where better than at INTERNORGA , the leading trade fair for the entire out-of-home market in the most beautiful city in the world (okay, we’re admittedly a bit biased here). From April 30th to May 4th, 2022 in Hamburg you have the opportunity to exchange creative ideas with top decision-makers, market leaders and industry newcomers and to discover the latest innovations.
Due to the rapid course of the fourth corona wave, the implementation period of the INTERNORGA was postponed to the end of April/beginning of May . Visitor tickets already purchased and ticket codes received for INTERNORGA 2022 remain valid. (Status: February 09, 2022)
Trade visitors will be presented with new products from the catering, hotel, bakery and confectionery sectors as well as digital applications. In a unique successful mix of over 1000 exhibitors, visitors have the opportunity to discover tomorrow’s trends today.
Experience the INTERNORGA with all your senses
In five exhibition areas you get an overview of the entire out-of-home market, it is not for nothing that INTERNORGA is considered the industry meeting place.
Exhibition areas INTERNORGA 2022:
- food and beverages
- Restaurant and hotel equipment
- Kitchen technology and equipment
- Bakery and confectionery
- POS systems and digital applications
Visitors will find the baking trade in Hall A3, where groundbreaking impulses for the baking industry await you. What is the baking trade doing right now? In the bakery and confectionery exhibition area, you have the opportunity to exchange views on the current megatrend snacking and new eating habits. Social media marketing, artificial intelligence and digital tools: Not least because of the Corona crisis, digitization has become even more of a focus for baking companies. Since it is probably the trend that will occupy the bakery trade most in the past and in the coming years, digitization is also a present topic at INTERNORGA.
By the way: You will also find the Backdigital stand in the Bakery and Confectionery exhibition area.
There are also some very interesting trend areas. For example, you can meet newcomers in the out-of-home market in the Newcomers Area or find out everything about outdoor gastronomy in the outdoor hall.
Around 100,000 visitors gather information at INTERNORGA every year, maintain their business relationships, make new contacts and realize successful business.
93% of visitors would recommend INTERNORGA.INTERNORGA – facts and figures 2019
INTERNORGA Future Prize – Visionaries wanted!
In addition to the two competitions, the German Gastro Founders Award and the Next Chef Award, the INTERNORGA Future Award will also take place at this year’s trade fair. The focus is on innovations for future viability and sustainability – participating exhibitors think, manage and produce in a future-oriented manner and set standards for sustainable success. This makes the INTERNORGA Future Prize one of the most important national and international awards in the out-of-home market. Industry trendsetters who place the highest demands on innovative strength and the social and ecological effects of their own products and the company are honored in three product categories.
With the products from Backdigital, we are happy to be there this year in addition to numerous innovative ideas in the category Technology & Equipment. Companies in this category set standards for innovation, quality, resource conservation and functionality and are pioneers in their industry. Awarded and funded by the German Federal Foundation for the Environment , Backdigital GmbH has developed into a system house that accompanies baking companies on the journey to digitization with the help of intelligent digital applications. Our digital solutions not only conserve resources and enable sustainable production, but also focus on strengthening local businesses.
Backdigital is there! They also?
Despite the postponement of the trade fair, we look forward to being represented at INTERNORGA for the first time and to meeting you in person this year. INTERNORGA offers a unique platform for making new contacts and maintaining and expanding existing ones. The Backdigital booth can be found in the Bakery and Confectionery exhibition area in Hall A3. At our booth you have the unique opportunity to have our digital solutions demonstrated live by our specialist consultants. In addition, you can register for an individual consultation with our stand staff in the run-up to the trade fair. This way we can devote ourselves completely undisturbed to you during your visit to our booth. You can also look forward to great competitions and unique offers at our stand, which are valid exclusively and once for trade fair visitors.