In today’s digital age, practically everything is available online, social media is already everywhere in everyday life and it is impossible to imagine life without it. Bakeries and bakers can use social media both to acquire new customers and to post job advertisements in their bakery business.
The market continues to change, consumers have new demands and events such as the corona pandemic are causing people to rethink. How exactly are these developments reflected in the bakery industry and which trends will continue to shape the bakery trade in the future?
Digitization and tradition – do they go together? With a view to the technical change in society, the traditional bakery and confectionery trade is increasingly grappling with this question. But what exactly can such a bakery model of the future look like?