In today’s digital age, practically everything is available online, social media is already everywhere in everyday life and it is impossible to imagine life without it. Bakeries and bakers can use social media both to acquire new customers and to post job advertisements in their bakery business.
Digitization and tradition are increasingly viewed as controversial. Although digitization is often perceived as a danger, it can strengthen the sustainability of tradition.
This year, the INTERNORGA leading trade fair for the entire out-of-home market will be held according to the motto „Back to the future!“. The unique industry meeting point offers the opportunity to exchange information about the latest innovations and ideas and to discover tomorrow’s bakery trends today.
Digitization and tradition – do they go together? With a view to the technical change in society, the traditional bakery and confectionery trade is increasingly grappling with this question. But what exactly can such a bakery model of the future look like?