Digitization and tradition are increasingly viewed as controversial. Although digitization is often perceived as a danger, it can strengthen the sustainability of tradition.
This year, the INTERNORGA leading trade fair for the entire out-of-home market will be held according to the motto „Back to the future!“. The unique industry meeting point offers the opportunity to exchange information about the latest innovations and ideas and to discover tomorrow’s bakery trends today.
The market continues to change, consumers have new demands and events such as the corona pandemic are causing people to rethink. How exactly are these developments reflected in the bakery industry and which trends will continue to shape the bakery trade in the future?
Digitization and tradition – do they go together? With a view to the technical change in society, the traditional bakery and confectionery trade is increasingly grappling with this question. But what exactly can such a bakery model of the future look like?