Digitization as a motor for the bakery trade
Because the future is baking digitally!
With an overall digital strategy, the tradition of the bakery and confectionery trade is preserved and set up for the future

Digitization of bakeries and pastry shops
What does digitization mean for backdigital?
Digitization in the bakery trade has many facets. So that we can create a common understanding of what digitization means for the bakery and confectionery trade from our point of view, we would like to present our definition to you in advance.
For us, digitization means:
- Simplification of existing work processes in production, sales and service
- Profitable solutions for your company
- Inspire and reach customers with new marketing activities
- Use existing programs and devices and optimize and network them with new solutions
Our common industry
Backdigital as a digitization partner
We at Backdigital have made it our business to support you in a targeted manner in your digitization project with needs-based advice and the right products.
Our solutions are specially tailored to the trade and its daily challenges.
Digitization recipe
Our digital advice:
For the bakery and confectionery trade
Digitization offers you opportunities and new possibilities.
Similar to a recipe, the best ingredients must be selected in the appropriate quantities in order to achieve the best result.
We create your individual and personal digitization recipe so that you can benefit from digitization.
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Current status analysis
Your digital line-up
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Individual evaluation
The possibilities for your company
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Recommendations for action
Concrete measures for your company
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Elaborated digitization concept
Turn the right screws

Digitization recipe
Our digital advice
Digitization offers you opportunities and new possibilities.
Similar to a recipe, the best ingredients must be selected in the appropriate quantities in order to achieve the best result.
We create your individual and personal digitization recipe so that you can benefit from digitization.

Perfect duo
Lay the foundation for your personnel search. the The combination of BackPersonal and job postings forms the perfect duo for your entry into digital recruitment !
- Backstaff
- job postings
- career page
- social media
2500,- €

Your own digital job portal
The price-performance winner: With BackPersonal, your own career page and job advertisements tailored to your needs , all the basic requirements for successful recruiting are met!
- Backstaff
- job postings
- career page
- social media
5000,- €

The complete package
The Perfect Digital Recruitment: Every Bakery Wants It, You Can Have It! Your digital business card is complete with the mixture of BackPersonal, job advertisements, career page and social media.
- Backstaff
- job postings
- career page
- social media
7999,- €
Created for the bakery and confectionery trade
Our products
We are happy to help!
Holistic digitization
Our focus
Our areas are tailored to the challenges of the bakery trade:
From digital consulting to suitable solutions in the area of internal and external digitization. We also create individual solutions for your individual challenges!
Successful digitization
Why backdigital
We at Backdigital have made it our business to support you in a targeted manner in your digitization project with needs-based advice and intelligent solutions. Our solutions are specially tailored to the trade and daily challenges.
With our industry expertise and extensive digitization knowledge, we combine the most important features for successful digitization for you.
Digitization as a motor for the bakery trade, because the future will bake digitally!
- Industry expertise
- Unique solutions
- Process-oriented work
- Comprehensive service
- Personal & individual
- Optimized prices
We stand for sustainability
Funded by the DBU
Together with the DBU, we are pursuing a Mission statement:
Create sustainability through innovation!
Backdigital supports the EU’s target of 50% by 2030 Reduce food waste!
We want to make a contribution and a goal of Sustainable Achieve development goals:
Ensure sustainable consumption and production patterns!
Predictive planning. Pre-order. Local businesses.

We'll do it for you
Use grants
Promotion of your digitization investment.
The federal and state governments provide numerous funding opportunities for your investment in the future. With the help of digitization funding, your investment pays off right from the start!
The best is:
We take care of the application and the appropriate options so that you can benefit from the funding without any effort!

Receive letters from the future
With the BACKDIGITAL newsletter
- Digital product innovations & inspiration for your next future investment
- Exciting trends from the world of digitization for the baking trade
- Exclusive offers and promotions
We look forward to seeing you in our network and would like to welcome you with a small welcome gift after registering for the newsletter. Keep an eye on your mailbox!

Projects completed
Solutions for the branch
Adapted to needs
Our workforce for your success
management
Jonathan Fahlbusch is responsible for software development and IT consulting. With his extensive experience, he implements solutions from Backdigital in existing structures and creates a smooth process integration.
Thorsten Sobiech is responsible for personnel and operational management. After his Bachelor of Professional of trade and commerce, Thorsten headed a department with the highest turnover at one of the largest furniture dealers in the world.
Malte Pfahl is responsible for the sales, network and product development of Backdigital. Growing up in a family of bakers and confectioners, there is a deep connection to craft and tradition. We see digitization as an opportunity for the trade.